What is ToFu, MoFu, and BoFu?
In digital marketing, understanding your customer journey is crucial for success. That’s where ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel) come in. These terms define different marketing funnel stages, helping businesses create targeted strategies to guide potential customers toward purchasing. Whether you’re a business owner, a marketer, or someone exploring lead generation , mastering this funnel approach can significantly improve your conversion rates. Let’s break it down in an easy-to-understand way. Flow of ToFu, MoFu, and BoFu Every potential customer goes through a journey before making a purchase. The marketing funnel helps you understand this process and how to engage customers effectively. 1. ToFu (Top of Funnel) – Awareness Stage People are becoming aware of their problems and looking for general information . They are not ready to buy yet but are interested in learning. Goal: Attract as many potential leads as possible Content Type...